Tiny bets and beats. Real signals. Less blah-blah.
Somesto is a microstudio blending AI, automation, digital tools, customer-centric and creative design thinking to build unboring and strange, and sometimes brilliant digital tools, or just websites, while keeping a human in the loop. Exploring possibilities, learning and building, leaping far into the unknown, what could be done, and starting to loop and iterate on how to build something that doesn’t exist, something that provides value. Or something that sounds just too ridiculous, quirky and funny not to build.
We are not a traditional consulting company, but sometimes we help people and companies see and learn what AI really can provide when we go outside of trends, although useful ones, such as AI agents. And sometimes, just teaching how simple AI tools work, and how to start the journey of using AI in a meaningful way. Or even how to start using AI for the first time ever.
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We, myself and my hallucinating AI friends, work in the space where AI combined with a human in the loop creates possibilities that didn’t exist before. We love to build and work as a team, and our future lives somewhere in a space that doesn’t exist yet, somewhere where AI and agents run operations from ideation to execution, while a human stays in the loop. We know where the magic happens. We know how to fly, but we keep, or at least try to keep, our feet on the ground.
Yet, when we talk and observe development from an abstractive level, and outside of quirky and funny services, sometimes reality changes, depending on the context, quite a lot.
It’s never all about AI, IT, coding, or any technology, but human- and customer-centric thinking. It’s about pain points, development needs, and possibilities that aren’t even noticed yet. It’s about understanding human behaviour and underlying needs. It’s all about making life and business easier. And business more efficient and profitable.
It’s about the culture. Change. Processes. Continuous development and learning. It’s about curiosity and questions. It’s about learning why we do things the way we do. It’s about raising that over-used phrase, “Could there be a better way to do this?” It’s about how to learn AI or other digital tools with AI. It’s about learning what tools to use, and why. It’s about looping and iterating. It’s about what we actually need, not what we want.
Sometimes it’s about taking a leap and a jump into the unknown. Somewhere where old corporate structures and ways of operating don’t work the same way they worked yesterday, or back in the time when we used squirrel skins to exchange for something we needed. Quite often, needs have nothing to do with AI per se, but with automation, or taking some simple digital tools into use. And surprisingly often, it’s not about any tools at all, but just the way we operate and interact with other people.
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Got an idea you can’t stop thinking about?
If you had even a fraction of a smile reading this, and you need an over-creative mind to throw other angles at your service, what possibilities you might still be missing, and an abstractive, strategic mind built to create ecosystems and universes… yes, we’re extremely good at that. We just subtly hide it behind stories and unboring building, not eye-candy visuals or features without purpose. We love beautiful things. That’s coming too. But not today.
Let’s have a chat.
hello@somesto.com
